Beginning in 1930, Mickey has also been featured extensively as a comic strip character. The Mickey Mouse comic strip, drawn primarily by Floyd Gottfredson, ran for 45 years. Mickey has also appeared in comic books such as Disney Italy’s Topolino, MM – Mickey Mouse Mystery Magazine, and Wizards of Mickey, and in television series such as The Mickey Mouse Club (1955–1996) and others. He also appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others (see Mickey Mouse universe). Though originally characterized as a cheeky lovable rogue, Mickey was rebranded over time as a nice guy, usually seen as an honest and bodacious hero. In 2009, Disney began to rebrand the character again by putting less emphasis on his friendly, well-meaning persona and reintroducing the more menacing and stubborn sides of his personality, beginning with the video game Epic Mickey.

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