Miller High Life hawaiian shirt and Short Miller Genuine Draft: Nicknamed MGD. Introduced in 1985 with the claim of tasting like draft beer, as that the beer is cold filtered and not pasteurized. MGD received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup. It also received the silver medal at the 2003 Great American Beer Festival. The concept for cold-filtered Miller Genuine Draft was developed by product consultant Calle & Company. Martin Calle evolved the concept from Miller’s New Ventures effort to launch a new dry beer at a time Miller Brewing was in danger of becoming a much-cloned light beer manufacturer. Originally introduced as “Miller High Life Genuine Draft”, the “High Life” part of the name was soon dropped. MGD is actually made from the same recipe as Miller High Life but with a different treatment. It was developed to try and replicate the non-pasteurized keg flavor of High Life in a can or bottle. As of 2007 Genuine Draft had a 1.5% share of the United States market; by 2012 it had declined to 0.7% market share, representing a decline of 1.7 million barrels. It has 4.7% abv.
Miller High Life hawaiian shirt and Short Miller High Life: This beer was put on the market in 1903 and is Miller Brewing’s oldest brand. High Life is grouped under the pilsner category of beers and is 4.6% ABV. The prevailing slogan on current packaging is “The Champagne of Beers”, an adaptation of its long standing slogan “The Champagne of Bottle Beers”. Accordingly, this beer is noted for its high level of carbonation, making it a very bubble-filled beverage, like champagne. It was originally available in miniature champagne bottles and was one of the premier high-end beers in the country for many years. Today they are popular in 7 U.S. fl oz (207 ml; 7 imp fl oz) pony bottles, introduced in 1972. Except for a brief period in the 1990s, High Life bottles have always been quite distinctive, as they have a bright gold label and are made of a clear glass that has a tapered neck like a champagne bottle. High Life has brought back its “Girl in the Moon” logo, which features a modestly dressed young lady that, by legend, is company founder Frederick Miller’s granddaughter. The “Girl in the Moon” logo was originally painted in the early 1900s by an unknown artist and has since been re-painted by Nebraskan artist Mike Hagel, who added his own unique touch to it. High Life beat out 17 other contestants to take home the gold medal in “American-style Lagers” category at the 2002 World Beer Cup. High Life has enjoyed a resurgence recently, using its humorous “Take Back the High Life” campaign—which features a common sense-wielding deliveryman (portrayed by Windell Middlebrooks) removing beer from “non-High Life locations” (such as restaurants serving $11.50 hamburgers) to position the brand as “a good honest beer at a tasty price”.
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